The Role of a Marketing Plan in Business: Session One

In this episode Kim Frazier discusses the purpose of and components included in a marketing plan.

About Kim Frazier

Kim Frazier is a profit oriented marketing professional with demonstrated capacity to achieve results in diverse organization environments from start-ups to Fortune 500 companies. He has more than 35 years of experience in B-to-B and B-to-C marketing, business development, strategic planning, marketing communications, creative services, direct marketing, budgeting, and forecasting. Kim holds a MBA and Master’s in International Marketing Management which he has put to use in market research, product development, and brand management across domestic and international business environments.

Kim can be contacted at kf@frazier-co.com.