5 Benefits to a Company Newsletter
Recently, I was visiting with a business friend, and he said, “Wait here, I want to show you something.” He came back with something he was very proud of—a copy of his company’s first newsletter. It was very impressive, informative, and well designed. He was...
EP 89: Formulating a ‘Real’ Market Strategy vs Wasting ‘Real’ Money
Formulating a 'Real' Market Strategy while not wasting 'Real' money. Guest Jerry Vieira discuss the components of a sound Market Strategy, and the process to develop one. Hear guest share his canoe analogy--canoe, rowers and the stream. Vieira shares on the four...
EP 88: Up in Smoke-Hay Barns & Businesses
An analogy on hay barn fires and business failures. How an unseen phenomenon on the farm compares with unseen developments within a business. CLOUSER discusses some reasons he feels for businesses going out of business unexpectedly. An article from #Purdue...
EP 87: Emerging Technologies-Why the Hype?
Guest Marc Hallquist of Virtual Information Executives discusses the adoption process of emerging technologies. Using the Gartner Hype Cycle Chart as a basis for discussion, CLOUSER and guest work thru the five stages included in the chart. Hallquist explains impact...
EP 86: Where Are My Sales(People)?
How does an organization optimize their sales team? How do you hire good sales team members and train them for success? What should company owners expect of their sales team? These are some of the questions Clouser discusses with guest John Lee of Sales Xceleration on...
EP 85: Market Research – From Analog to Digital
Clouser and Heidi Bird discuss how market research has gone digital and the challenges associated with doing business in the world of big data. How are companies using digital, or behavioral, data to make purchase decisions? How are they searching online for product...
The Budget & Forecast Boneyard
Next to business, my favorite interest is aviation. Since a young man I have always marveled how such a heavy piece of machine could rise above the earth and maintain flight. I could spend an entire day at an airport and not become bored. No takeoff or landing is the...
Pay Attention to the Signs
Recently due to some bad weather I decided to take some alternative transportation to my office. With not having to drive, I had the opportunity to observe some things I might not normally see. As the car motored along the interstate I looked up and saw an...
EP 84: Effective Financial Management
The role Effective Financial Management plays in business. Guest Kris Peterson of NowCFO shares his Basic Financial Management Practices that businesses should possess and execute. These practices are (1) Measure Performance (2) Cash Flow Management (3) Planning...
EP 83: Back to the Future!
Moving into 2018 and the future. Host and Heidi talk about moving into the new year and resolutions. What elements should be considered, and those that should not be considered. Overview of goals and importance of enjoying some successes along the way. Host suggest...