EP 85: Market Research – From Analog to Digital
Clouser and Heidi Bird discuss how market research has gone digital and the challenges associated with doing business in the world of big data. How are companies using digital, or behavioral, data to make purchase decisions? How are they searching online for product information and what impact does this have on where they are purchasing- at brick and mortar stores or online? Clouser tees up the next podcast topic.
Podcast: Play in new window | Download